MyTaag
German NFC business-card provider from Hamburg with Frankfurt hosting and a BMW reference - strong on data protection, weak on the enterprise IT stack.
MyTaag is operated by TAAGSOLUTIONS GmbH of Hamburg, which was founded in 2020 by then-minor founders Davis Zöllner and Berkay Cankiran. The company gained recognition in 2021 through a deal on "Die Höhle der Löwen" (Carsten Maschmeyer), followed by a EUR 500,000 investment from Schoeller Holdings.
The product is NFC- and QR-based digital business cards with a B2B focus ranging from mid-sized companies to large corporations. Perhaps the most robust enterprise reference in the German market: the rollout across all BMW dealerships in Germany.
Functionally, MyTaag covers the basic requirements - central admin dashboard, corporate design, Apple/Google Wallet, lead capture including a business-card scanner and statistics. In the overall result, MyTaag reaches 62 out of 100 points.
That places the provider solidly in the middle of the field: strong on data protection and support, but with clear gaps in the enterprise integration stack. This makes MyTaag better suited to smaller teams and hardware-oriented deployments than to IT-driven corporate rollouts with high automation requirements.
Strengths
- Strong GDPR position: exclusive data storage in data centers in Frankfurt am Main and standardized DPAs for corporate customers - relevant for German B2B compliance
- German provider with German-language support (help center, free support call) and a German GmbH legal form (TAAGSOLUTIONS GmbH, Hamburg)
- Robust enterprise reference: rollout across all BMW dealerships in Germany demonstrates scalability in a large-corporation environment
- Solid B2B features: central admin dashboard, corporate design/custom branding, Apple/Google Wallet, lead capture including a business-card scanner and statistics
- Integrations with common systems (HubSpot, Zapier, Azure Active Directory) as well as CSV export ease CRM integration
Weaknesses
- No discernible dedicated enterprise identity management: SSO via SAML/OIDC, SCIM, and MDM (Intune/Jamf) are not advertised - a potential gap for large IT organizations
- Non-transparent software pricing: the team/enterprise plan has no publicly stated price per user/month and no public free tier; procurement only via demo request/sales
- Hardly any robust independent reviews (G2/Capterra/Trustpilot) available; individual user reports criticize support availability
- ISO 27001 status worded unclearly ('operated in accordance with the standard' rather than clear proof of certification); no SOC 2 information - potentially something to verify for regulated industries
Data protection & server location
On data protection, MyTaag is strongest, with 86 out of 100 points. According to the provider, data is stored and processed exclusively in data centers in Frankfurt am Main; an earlier reference to the AWS region eu-central-1 (Frankfurt) was found in the website's source code, but no hosting provider is named explicitly on the security page.
Standardized data processing agreements (DPAs) are available for corporate customers, and the platform advertises full GDPR compliance under privacy by design/default and SSL/TLS encryption. The NFC chips themselves contain only encrypted links, no personal data.
An honest deduction is warranted for the ISO 27001 status: the provider merely states that the platform is "operated in accordance with the standard" - unlike, for example, Lemontaps (TÜV SÜD) or Spreadly (ISO 27001:2022), there is no clear proof of certification. ISO 9001 is cited as a certification.
A SOC 2 attestation is missing, which, however, is rarely critical for purely German/EU-oriented procurement. For regulated industries, the unclear 27001 status remains something to verify.
Enterprise readiness & integration
The enterprise integration score of only 32 out of 100 points is MyTaag's clear weak spot. Dedicated single sign-on via SAML or OIDC is not advertised, nor is SCIM for automated user provisioning or MDM integrations (Microsoft Intune, Jamf).
An open REST API is not documented - unlike competitors such as Lemontaps, Spreadly, or wazzl, which do state REST APIs. In terms of integrations, MyTaag documents HubSpot, Zapier, and an Azure Active Directory import; together with CSV export, this covers basic CRM and user integration but does not replace fully automated on-/offboarding.
Team administration is middling, at 52 points: the central admin dashboard with corporate design is present, whereas documented bulk provisioning and fine-grained role models are not. On feature scope (72 points) and support/language level (74 points) - a German-language help center, a free support call, and email at hello@mytaag.com - MyTaag performs decently, although individual user reports criticize support availability and no published SLA is available.
Pricing & plans
We deliberately do not list prices on digitale-visitenkarten.de: they change frequently and are not transparently and fully available for every provider. For MyTaag’s current terms, please refer directly to the provider’s website.
Verdict: MyTaag
MyTaag FAQ
Where does MyTaag host the data, and is the provider ISO 27001 certified?
According to the provider, all data is stored and processed exclusively in data centers in Frankfurt am Main; the website's source code also contained a reference to the AWS region eu-central-1 (Frankfurt). Standardized data processing agreements (DPAs) are available for corporate customers.
Caution is warranted on the ISO 27001 status: MyTaag merely states that the platform is "operated in accordance with the standard" - unlike Lemontaps or Spreadly, there is no clear proof of certification. ISO 9001 is cited as a certification; a SOC 2 attestation is missing.
Does MyTaag offer SSO, SCIM, and an API for enterprise rollouts?
No. Dedicated single sign-on via SAML or OIDC, SCIM provisioning, and MDM integrations (Intune, Jamf) are not advertised, and an open REST API is not documented. With an enterprise integration score of 32 out of 100, this is MyTaag's most pronounced weakness.
Documented integrations include HubSpot, Zapier, and an Azure Active Directory import, as well as CSV export. For fully automated on-/offboarding of large IT organizations, this is generally not sufficient - here Lemontaps or Spreadly (both with SSO, SCIM, and an API) are better positioned.
What does MyTaag cost?
The only publicly stated figures are the one-time hardware prices: NFC card, NFC sticker, and the bundle (card + Taag). The software/team plan with a central dashboard and integrations has no public price per user per month - procurement is only via a demo request or sales.
There is no free platform plan. According to the terms and conditions, the usage contract is cancelable monthly at the end of the billing period.
Which companies is MyTaag best suited for?
MyTaag fits above all small to mid-sized teams with a hardware and data-protection focus that value German hosting (Frankfurt), a DPA, and German-language support and can do without deep identity automation. While the BMW dealership network reference does demonstrate fundamental scalability, the corresponding building blocks are missing for IT-driven corporate rollouts with SSO, SCIM, and API automation.
Independent reviews (G2, Capterra, Trustpilot) are hardly available, which makes an upfront evaluation via demo advisable.
Sources
- www.mytaag.com
- www.mytaag.com/de/privacy.html
- www.mytaag.com/de/imprint.html
- www.mytaag.com/de/features.html
- www.mytaag.com/de/help.html
- www.mytaag.com/de/demo.html
- www.mytaag.com/de/branche-logistik
- mytaag.com/products/card
- mytaag.com/products/bundle
- shop.mytaag.com/pages/terms
- www.meinstartup.com/digitale-visitenkarte-mytaag
- www.crunchbase.com/organization/mytaag
- startupcity.hamburg/news-events/news/500-000-euros-for-startup-mytaag
- www.hamburg-startups.net/mytaag-versorgt-alle-bmw-niederlassungen-mit-digitalen-visitenkarten
- mytaag.com/blogs/pressemitteilungen/von-der-hohle-der-lowen-in-die-bmw-niederlassungen
- justuseapp.com/de/app/1587910160/mytaag/reviews
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